Measure the Impact of Your Campaigns with Tracked Deeplinks

In digital marketing, data is key. It helps you understand what works, optimize your budget, and maximize your return on investment. But to effectively link a click to a conversion, you need the right tools. This is where tracked deeplinks come into play: they provide a clear and measurable view of your campaign's effectiveness.

What is a tracked deeplink?

A tracked deeplink is a deep link enriched with tracking parameters (e.g., UTM, campaign ID, or other analytics tags).

• UTM parameters allow you to identify the source, medium, and content of a campaign.
• Analytics tools associate each click with a specific behavior in the app (purchase, registration, view, etc.).

In short, a tracked deeplink bridges the gap between intention (click) and result (conversion).

Key indicators to track

With tracked deeplinks, you can measure:

• Number of clicks → how many users actually interact with your campaigns.
• Traffic source → whether your users come from an email, Facebook ad, or Instagram story.
• Traffic origin → whether your users come from a specific location (country).
• Conversions → tracking concrete actions generated: purchase, registration, download, etc.

These indicators become the pillars of your data-driven strategy.

Why it's essential for marketing attribution

Marketing attribution consists of understanding which channel generates the most value. With tracked deeplinks, you can:

• Identify high-performing channels: for example, if your emails convert better than your Instagram ads, you know where to invest more.
• Optimize your advertising budget: Rather than spreading your budget across all channels, identify those that actually generate value. Reduce investments in low-performing levers and focus your resources on campaigns that offer a real return on investment (ROI).

Result: making decisions based on real data rather than assumptions.

Practical examples

• Instagram Campaign vs. Email Campaign A brand launches two campaigns for the same promotion: one via Instagram Ads, the other via email. Thanks to tracked deeplinks, they discover that email generates twice as many conversions at a much lower cost.
• Data-driven decision Instead of continuing to spend heavily on Instagram, the brand chooses to amplify its email strategy, as it's the most profitable channel.

Conclusion

In a world where every euro spent on marketing must be justified, tracked deeplinks are essential. They allow you to measure campaign effectiveness, optimize your channels, and increase your return on investment.