Access platform analytics

1. Log into your weespin account.
2. Open your application menu.
3. Go to the Links section then choose the link you want to analyze.
4. In the analytics dashboard, use the available filters to choose the analysis period:
   • Last Hour → ideal for tracking a campaign in real-time.
   • Last 12 Hours → useful for observing recent spikes.
   • Last 24 Hours → view of the past day.
   • Last 7 Days → weekly tracking.
   • Last 30 Days → monthly overview.
   • Last 90 Days → long-term analysis and trends.

     Tip: Start with Last 24 Hours to identify immediate performance, then expand the period to confirm trends.

Understand key metrics

The indicators you can track in analytics are:

• Total Clicks: total number of interactions on your link.
• Parameters: personalized values (e.g., first name, campaign, etc.) that you passed in the URL, with their frequency.
• Clicks by Region: countries where clicks come from (e.g., Cameroon).
• Clicks by Operating Systems: operating system used (e.g., Mac OS X).
• Clicks by Devices: type of device (mobile, desktop, other).

Interpret the results

1. Identify strengths:
   • A growing click volume shows that your link attracts attention.
   • If a region or OS dominates, this indicates where to focus your marketing efforts.
2. Detect weaknesses:
   • Few clicks → link visibility problem (placement, communication).
   • Clicks concentrated on one type of device/OS → check compatibility with other platforms.