Boost your marketing conversions with personalized deeplinks

In a fiercely competitive digital environment, every click counts. Brands invest heavily in advertising, emails, and social media to capture users' attention. But one crucial question remains: how can you transform this interest into real conversions? The answer lies in a simple but incredibly effective tool: personalized deeplinks.

The role of deeplinks in the marketing journey

Deeplinks act as a direct bridge between intention and action. Instead of redirecting the user to a generic page, they guide them immediately to the content that interests them.

• Digital advertising: a click on an ad opens the product or offer directly in the app.
• Marketing emails: "View offer" or "Buy now" buttons take the user directly into the app, to the right place.
• Social networks: from a sponsored post or story, the user accesses the mentioned content directly.

Each channel thus becomes a conversion accelerator.

Why personalization is key

A generic deeplink already improves the experience, but personalization multiplies its effectiveness.

• Trust through link branding: a link like app.mamarque.com/offre inspires more credibility than a long and impersonal link.
• Context adaptation: a targeted promotional campaign can redirect to a specific product, while a reactivation email can point to an offer personalized for the user.

Result: a smooth, consistent experience aligned with customer expectations.

Concrete use cases

• Example 1: Facebook ad A user clicks on a "−30% on our trendy sneakers" ad → they arrive directly on the product page in the app, ready to buy.
• Example 2: Marketing email A newsletter announces a "Free delivery this weekend" offer → the button redirects to the promotions section in the app.

These scenarios reduce the number of steps between click and purchase, thus maximizing the chances of conversion.

Measurable results: increased click-through and conversion rates

Numerous studies show that using personalized deeplinks leads to:

• +70% click-through rate compared to a standard link.
• +40% conversions thanks to reduced friction.

Numerical example (projection) An email campaign without deeplinks records a 2% conversion rate. The same campaign with personalized deeplinks rises to 3.2%. On 100,000 sends, this represents 1,200 additional conversions.

Conclusion

Marketing campaigns are not just about creativity or budget. The fluidity of the user journey is crucial for transforming a simple click into a loyal customer. With personalized deeplinks, you maximize the impact of your ads, emails, and social posts.