Deeplinks and user retention: how to keep your customers engaged
In the world of mobile applications, many companies focus their efforts on acquiring new users. However, it has been proven that it costs 5 to 7 times less to retain an existing customer than to acquire a new one. Retention therefore becomes a major strategic lever. And to achieve this, deeplinks are powerful allies.
The challenges of mobile retention
Keeping a user active after installing the application is a real challenge:
- Abandonment after download: a large portion of users open the app only once and never return.
- Ignored notifications: overly generic push notifications are quickly perceived as spam and lose their effectiveness.
- Fragmented experience: if a reminder takes the user to the app's home page rather than relevant content, they risk disengaging.
How deeplinks contribute to reactivation
Deeplinks help reduce the distance between intention and action by guiding the user directly to what interests them.
- SMS with a targeted link: a link that leads directly to a pending order or a viewed product.
- Reminder emails (e.g., abandoned cart): rather than sending the user back to the home page, the deeplink opens their cart directly, ready to check out.
Concrete examples
- Banking application: An SMS containing a deeplink sends the user directly to the details of their latest suspicious transaction, instead of sending them to the home page.
- E-commerce: a user who viewed a pair of shoes receives a "−15% on this item" offer, and the deeplink opens the product page directly.
These scenarios create a personalized and frictionless experience, giving users a real reason to return to the application and increasing the chances of conversion.
Business impact of retention via deeplinks
- Reduced churn (abandonment rate): fewer uninstalls, more active users.
- Increased LTV (Lifetime Value): a loyal customer spends more, for longer.
- Improved brand image: an app that anticipates needs inspires trust and loyalty.
In short, deeplinks transform retention into a sustainable growth lever.
Conclusion
Retention is not an option—it's a necessity. Thanks to deeplinks integrated into your messages, SMS, and emails, you offer your customers a smooth and engaging experience that encourages them to return again and again.
Measure the impact of your campaigns with tracked deeplinks! By using tracked deeplinks, you not only boost user retention but also gain valuable insights into which messages and channels drive the most engagement. Start integrating tracked links into your retention strategies and monitor the real results on user activity and loyalty.