Deeplinks vs. Classic Links: What Are the Differences and Why Should Your Business Care?

Even today, many companies continue to use only classic links for their marketing campaigns and digital communications. However, these traditional links quickly reveal their limitations in a mobile-first world, where users expect a fast and frictionless experience. This is where deeplinks change the game.

The Limitations of Classic Links

A classic link generally redirects to a web page, which causes several problems:

• Redirects to a website: If the user already has the app, it's frustrating to land on a mobile version of the site instead of the app itself.
• Lack of personalization: It's impossible to send the user directly to a specific product, offer, or feature.
• Break in the journey between web and app: Clicking on an ad or email often leads to a fragmented experience, increasing the risk of abandonment.

The Advantages of Deeplinks

Deeplinks go much further than simple hyperlinks:

• Direct access to content in the app: A click takes the user exactly where they need to be (product, video, cart, special offer).
• Better user experience: A smooth journey, without unnecessary steps, reduces friction and boosts satisfaction.
• Integrated tracking and attribution: The ability to measure the number of clicks, traffic sources, and conversions generated.

In short, a deeplink transforms every interaction into a conversion opportunity.

Concrete Comparison: Use Case

• Classic link A Facebook ad for a pair of sneakers redirects the user to the website → they have to log in, navigate, and search for the product. Result: time wasted, lower conversions.
• Deeplink The same Facebook ad uses a deeplink → the user lands directly in the app, on the product page, ready to buy. Result: a smooth journey and a significantly higher engagement rate.

Why Your Business Should Get On Board Now

Adopting deeplinks is not just a technical improvement—it's a strategic advantage:

• Competitive advantage: Offer a more modern and seamless experience than your competitors.
• Quick ROI: Less friction = more conversions = better marketing return on investment.
• Better brand image: A seamless experience reinforces the perception of professionalism and innovation.

Conclusion

Classic links belong to the past. Deeplinks are the future of mobile marketing, as they allow you to create seamless, measurable, and high-performing experiences.